PLARMIA is a mega hit aging care brand which is strongly supported by UNIQUE-PIECE generation.

In our 2 previous interviews, Mr. Kawagoe, chief researcher of haircare developing team that developed the brand and its product, talked about the background history and difficulties they met in developing the product. This time he will talk about the characteristics and advantages of the product.

 

Yumi:

I have heard that “Clear Spa Form” from PLARMIA is a patent-pending product.

 

 

Mr. Kawagoe:

Yes, “Clea Spa Form” is the first aerosol carbonic acid shampoo in the industry.  We could control the amount of chloride ion, so we filed patent for the level of chloride ion. We also filed one for the proportion of the amount of shampoo and acid.

 

Yumi:

What is the breakthrough of this?

 

Mr. Kawagoe:

Aerosol is a can product.  We put a full limiting value of carbonic acid which by law is allowed to be used as a cosmetic product. The amount is 6-7 times more than the standard air pressure under a normal environment.

Shampoo contains surface-activating agent which creates chloride ion, even if we were not planning to include it, and chloride ion stimulates oxidation of metals such as iron and aluminum  In other words, it might oxidize the can and make a hole in it.

 

Yumi:

It sounds dangerous to have a hole in a can which has so much air pressure inside.

 

Mr. Kawagoe:

You are right.  Therefore, we needed to control the amount of chloride ion which is effective as a shampoo but also minimized the amount to be used safely.  This is for the first patent. It is good to minimize the amount of chloride ion in terms of protecting healthy hair, so the research was also effective and meaningful for our future studies.

 

Yumi:

What about other proportion?

 

Mr. Kawagoe:

We put the maximum amount of acid, but the problem is that carbonic acid doesn’t associate with water easily.  If an agent for shampoo is too viscous, carbonic acid cannot belnd, but if it is too runny it cannot create enough bubbles, so it was difficult to come up with the perfect proportion.

 

Yumi:

You created a formula that creates effective bubbles and carbonic acid to be diffused at the same time.

 

Mr. Kawagoe:

Yes, but we had to be careful about proportion; if carbonic acid is too much diluted , it only creates creamy bubbles that does not last long, therefore, the proportion of carbonic acid and shampoo was also an important factor to consider.  The perfect proportion which we found is the second patent that we asked for.

 

Yumi:

I see. Since it was the first product on the market, it won customers choices.  I heard that you did not have enough products on day 1.

 

Mr. Kawagoe:

Well, nobody expected that it could be such a successful product.  There was a product using  carbonic acid for the preparation of another professional one, however the carbonic acid shampoo did not exist   before.  The convenience of using it at home won customers’ choice, I believe.

 

Yumi:

I heard that the product is also popular among male customers.

 

Mr. Kawagoe:

I heard a nice story from a man who is working for a company we have relation with. Usually his wife tells him that his hair smells terrible after a night being out for drink. Since he started to use our product, his wife stopped complaining.

 

Yumi:

You have many products to choose from.

 

Mr. Kawagoe:

We have a few variety of product for customers to choose from.  Based on the “Clea Spa Form” and depending of the needs and type of sense of discomfort with hair, there is a big selection of products. Please consult with your hair dresser to choose the right product for you.

 

(The End)

 

Clear Spa Form, an aerosol shampoo, from PLARMIA brand