PLARMIA is a mega hit aging care brand which is strongly supported by UNIQUE-PIECE generation.

In our 2 previous interviews, Mr. Kawagoe, chief researcher of haircare developing team that developed the brand and its product, talked about the background history and difficulties they met in developing the product. This time he will talk about the characteristics and advantages of the product.

Keep the current beauty!  Aging care brand PLARMIA was developed for the UNIQUE-PIECE generation. Among all the products under PLARMIA brand, the “Clear Spa Form”, carbonic acid shampoo has been an amazing product hit from day 1 of its release.  In our last interview with Mr. Kawagoe, a chief researcher of the haircare developing team, explained the background history of the product development. In today’s interview, he will talk about the difficulties the met while developing the product and their commitment for developing the product.

Aging care brand “PLARMIA” created by haircare leading brand, Milbon, is a major product hit which reached the annual sales target in a day when it was released.

“PLARMIA” was not developed in a day, but Milbon’s effort was well rewarded.

Today we have Mr. Hiroshi Kawagoe who was a member of the development team to tell us about the product story.

Yumi:

It is the beginning of the fall season.

Hama-chan:

Hair in fall and winter gets dry as we all know.

Yumi:

And our hair gets dry as well.

Hama-chan:

The topic for this lesson is how to deal with dry hair during those seasons.

Yumi:

Today’s topic is about taking care of damaged hair after summer.

Hama-chan:

During summer there are many factors that can affect hair, such as ultraviolet radiation, alkali from seawater and sweat, chlorine in swimming pool, or different type of water during vacation. It can be difficult to prevent this and protect our hair.

Hama-chan:

Today I would like to talk about the difference between colour covering grey hair and standard hair colour.

Yumi:

We would like to know about this topic. Please go on.

Yumi:

The topic for today is about grey or white hair.  For most of us is not necessary an easy subject to talk about, but we are all desperate to know about it.

Hama-chan:

The process for getting grey or white hair has not yet been totally discovered. First of all, hair is made of protein called keratin, as in nails. Therefore, the color of hair is originally white as nails.

Yumi:

It has been hot everyday these days. It is a big issue for us to deal with hair and scalp under this conditions.

Hama-chan:

Do you know that scalp has the most sebum in our body, two times more than underarm?

Yumi:

Today’s lesson with Hama-chan is how to take care of hair during rainy season.

Well, I have to admit I have a problem myself taking care of my hair during rainy season.

Hama-chan:

Your hair get frizzy easily.

Hama-chan:

Last time we talked about silicone as a substance, today we will talk about silicone shampoo and treatment.

Yumi:

We had great responses from our readers regarding your last lecture. Everyone is waiting for today’s lecture.