PLARMIA is a mega hit aging care brand which is strongly supported by UNIQUE-PIECE generation.

In our 2 previous interviews, Mr. Kawagoe, chief researcher of haircare developing team that developed the brand and its product, talked about the background history and difficulties they met in developing the product. This time he will talk about the characteristics and advantages of the product.

Keep the current beauty!  Aging care brand PLARMIA was developed for the UNIQUE-PIECE generation. Among all the products under PLARMIA brand, the “Clear Spa Form”, carbonic acid shampoo has been an amazing product hit from day 1 of its release.  In our last interview with Mr. Kawagoe, a chief researcher of the haircare developing team, explained the background history of the product development. In today’s interview, he will talk about the difficulties the met while developing the product and their commitment for developing the product.

Aging care brand “PLARMIA” created by haircare leading brand, Milbon, is a major product hit which reached the annual sales target in a day when it was released.

“PLARMIA” was not developed in a day, but Milbon’s effort was well rewarded.

Today we have Mr. Hiroshi Kawagoe who was a member of the development team to tell us about the product story.

Hama-chan:

Today I would like to talk about the difference between colour covering grey hair and standard hair colour.

Yumi:

We would like to know about this topic. Please go on.

Hama-chan:

Last time we talked about silicone as a substance, today we will talk about silicone shampoo and treatment.

Yumi:

We had great responses from our readers regarding your last lecture. Everyone is waiting for today’s lecture.

Hama-chan:

Today I will talk about how to choose the right shampoo.

First of all, I will make two categories; commercial products and professional products.

The commercial products are the one you can buy at drug store or convenience stores.  The professional products are the one we use at hair salons.