PLARMIA is a mega hit aging care brand which is strongly supported by UNIQUE-PIECE generation.

In our 2 previous interviews, Mr. Kawagoe, chief researcher of haircare developing team that developed the brand and its product, talked about the background history and difficulties they met in developing the product. This time he will talk about the characteristics and advantages of the product.

Keep the current beauty!  Aging care brand PLARMIA was developed for the UNIQUE-PIECE generation. Among all the products under PLARMIA brand, the “Clear Spa Form”, carbonic acid shampoo has been an amazing product hit from day 1 of its release.  In our last interview with Mr. Kawagoe, a chief researcher of the haircare developing team, explained the background history of the product development. In today’s interview, he will talk about the difficulties the met while developing the product and their commitment for developing the product.

Aging care brand “PLARMIA” created by haircare leading brand, Milbon, is a major product hit which reached the annual sales target in a day when it was released.

“PLARMIA” was not developed in a day, but Milbon’s effort was well rewarded.

Today we have Mr. Hiroshi Kawagoe who was a member of the development team to tell us about the product story.

Sakiko Matoishi, 47 years old, has been going to the hair salon, Hair Mission, for 15 years.  Her hairstylist, Mari Motojima, is more than just her hairstylist, but also a friend to go out for dinner.

Ayako Sema, 40 years old, found her current hair salon on a free magazine called “Hot Pepper.” It has been now 7 – 8 years she is going there, and Jun Kitajima has been her hair stylist for the past 6 years.

Hiromi Yamamoto, 43 years old, is a wedding MC and she met her hair stylist, Mai Sugioka, through work.  Before meeting Ms. Sugioka, Hiromi used to go to different hair salons and sometime cut her hair by herself.

Junko Chishida, 52 years old, is a board member of nursing care company.

“As a representative of our company, I am concerned about my outfit and hair style.” Junko said.

Kumiko Kamakari, 53 years old, changed hair salon because she was not comfortable with male hairstylists in general.  She looked on internet for female only hair salon and found a new one closed to her station called DOOR.

Yumi:

It is the beginning of the fall season.

Hama-chan:

Hair in fall and winter gets dry as we all know.

Yumi:

And our hair gets dry as well.

Hama-chan:

The topic for this lesson is how to deal with dry hair during those seasons.

Kumiko Fukushima, 46 years old, is the owner of an online shop for clothes and accessories from New York City.

“My children are 19 and 17 years old. Since they are grown up, I started business on my own. I used to live in NYC for 7 years due to my husband’s work. When I was in NYC, I realized the  importance of techniques depending on hair type. In general I highly respect the Japanese hairstylists ones.” Kumiko said.